Copy of Our Story

OBAA- pronounced (or-baa) means woman in Twi.

At OBAA, we create products for women to express themselves unapologetically, with love and passion. Like an artist, women around the world use our products to tell stories of themselves, to express their moods, to shape their future, and to gain the confidence to embrace the unknown. We know women and are passionately devoted to making sure that they have the best makeup line.

Our founder, Benewaa Owusu, believes beauty steams from within but expressed through makeup. After years of not finding the right shade and colors to use, she launched OBAA Beauty, a makeup line to recognize marginalized beauty, celebrate and include real women and natural beauty.